text: and then started direct traction traction kind of thing, so like you know the founder, then you trust the founder. So when you want to buy that product, so maybe ஒரு post-ல இந்த மாதிரி fan வாங்கப் போல, but rather கண்ட கண்ட fan வாங்கும்போது we have a higher chances of choosing that brand.