text: keep on carrying that brand, ज़्यादा दिन तक नहीं चलता है. So you have to keep on innovating, you have to keep on doing something and then something new comes up, then there are new kid who comes up in the block and he comes with new ideas. So there is always, you have to be always on your feet, कोई भी रक़म का आप काम करो, but